Media Credit: Ryan Killian Fashion Blogger Beth Lambert in downtown Austin. Lambert is the founder and editor of styleshaker.com and has been contacted by AOL to write for its fashion blog.

Austin City Limits and South by Southwest have made Austin famous for its music scene. Whole Foods brought notoriety to Austin's organic, healthy vibe. Episodes of "Extreme Home Makeover" and "This Old House" gave Austin a green, environmentally friendly reputation.

Now, UT alumna Beth Lambert seeks to bring national attention to Austin again, this time for the city's sense of style, with her fashion blog, styleshaker.com.

"Austin is growing and changing, and it is interesting because of all the change," Lambert said of why Austin's fashion scene deserves such notice.

Lambert started the blog last year to support and promote Austin's independent designers and retailers. It quickly caught high-profile bicoastal attention: public relations firms in New York, boutiques in Los Angeles and America Online. Additionally, AOL contacted Lambert to write for their style blog. Austin is currently one of only six cities featured on the AOL style blog, and, for the past 2 and a half months, Lambert has been proving that the Austin fashion scene can stand shoulder to shoulder with New York, Los Angeles, Chicago, Miami and San Francisco.

Lambert sees the University as an important influence on the Austin fashion scene.

"The young college crowd appreciates individuality," she said. "When you go into college, you're forming an identity, taking everything in to from something else."

Style Shaker reports on the city's emerging fashion trends, provides links to local designers' and retailers' Web sites and serves as a useful tool for savvy shopaholics. The website is divided into three main sections. The first, Shop Austin, gives an overview of places to shop in the city.

The next section, Daily Dish, holds beauty finds and information on sales around town. Daily Dish also contains interviews with Austin's up-and-coming designers, an "it list" of must-haves for the week, online finds and celebrity gossip. If you're out and about and dressed to the nines, you may find yourself on the Daily Dish's street cam, where Lambert posts photos of stylish Austinites she meets on the street.

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